During the conquest of Mexico, Hernán Cortés hangs Emperor Cuauhtémoc, based on rumors of conspiracy. Although the exact date and place of death are not clear, Cuauhtémoc left the phrase: "You will have to build a THOUSAND EMPIRE on mine, to be able to seize the riches of my people who are strong and faithful." This expression symbolizes the value of tequila as Mexican wealth and highlights the resistance of the country's roots.